Building a successful massage practice isn’t just about perfecting your technique — it’s about creating a brand that clients remember long after they leave your table. From defining your mission and niching with purpose to crafting a seamless client experience and consistent visual identity, your brand is the story you tell at every touchpoint. In this guide, we’ll walk you through how to transform your practice into a memorable, magnetic brand that attracts loyal clients, earns glowing referrals, and positions you as the go-to therapist in your market.